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The new season · 2026

Made for a life beautifully lived.

Modern silhouettes, thoughtful fabrics and pieces that feel special long after the occasion.

Discover the collection
Everyday cotton ✦ Modern kurtis ✦ Soft semi silk ✦ Limited edition luxe ✦ Everyday cotton ✦ Modern kurtis ✦ Soft semi silk ✦ Limited edition luxe ✦

The fabric journal

Three ways to wear the day.

Short stories drawn from the colours, textures and silhouettes in our everyday sarees and Salwar & Kurti Studio.

Soft sandal and pink fabric with a subtle woven sheen
01

Everyday Elegance

From first coffee to last plans.

Airy cotton, Kota, Maheshwari and fluid Mysore crepe keep pace from the morning commute to an unplanned evening out.

Meet the everyday edit →
Coral pink and antique gold fabric colour pairing
02

Colour in motion

The poetry of two tones.

Lime with sky blue. Plum beside pink. Semi Tussar and Patola-inspired drapes make unexpected colour a signature.

Explore colour stories →
Coffee brown raw silk and Kalamkari stitched suit
03

Salwar & Kurti Studio

Made to become yours.

Raw silk with Kalamkari, luminous Chanderi and breathable Kota cotton give every three-piece set its own character.

Enter the studio →

Thoughtful fabricsSelected for comfort and drape
Made with careQuality checked by hand
Damage assuranceExchange if received damaged
Worldwide deliverySecure, tracked shipping

By My Tassels

50+ years of trust behind every order

Honest Pricing

Fresh designs, fair prices

Free Shipping

On domestic orders over ₹2,000

Damage Assurance

Exchange if received damaged